In my role as a graphic production coordinator for Luxottica, I work cross functionally with various teams, departments and vendors, locally and globally, to execute various in-store campaigns across our fleet and in our flagship stores.
I became the project lead for all Prada in-store campaigns in 2015 through 2017. As the project lead, I partnered with our global partners and vendors in Milan and New York to seamlessly execute our 5th Avenue flagship. This included keeping the project on-time and with in budget, approving materials, proofs, coordinating meetings between all vendors, and setting up pre-installations and installations between all parties.
Artemis Center is a domestic violence organization that assists victims fleeing domestic violence with a safe place, but also helping individuals and guiding them through the often confusing and sometimes intimidating legal system.
I teamed up with their Marketing/Development Manager to assist in rebranding the organization through updating collateral, banners, annual appeals, newsletters and annual reports.
Throughout the pieces you'll notice a swirling graphic, breaking into other swirls. This was used throughout all the pieces to tie back into the theme of "breaking the cycle."
Children's Home of Northern Kentucky (CHNK) was founded in 1880 by Colonel Amos Shinkle, a wealthy entrepreneur with a heart for philanthropy. CHNK first opened its doors in 1882 as an orphanage in downtown Covington, KY and housed hundreds of homeless and orphaned children. In 1926, the Home moved out of its increasingly industrialized setting and into its present location on private property in Devou Park. Over time, as the use of orphanages in the U.S. waned, CHNK adjusted its services to better meet the needs of tri-state families in crisis. The Residential Treatment Program was launched in 1980, and it was soon followed by community-based programs.
Children’s Home of Northern Kentucky carries out its mission to be a community leader providing children and families with opportunity and hope for better lives by taking a family-centered, holistic approach to behavioral health and substance use treatment services for abused, neglected, and at-risk youth.
A marketing colleague approached me about helping the organization with the rebranding of their visual presence throughout the community. Through the development of various print collateral materials, billboards, and ads throughout the Tri-State, we established a brand identity that has embraced the vision and mission of the organization.
I was approached by a local Cincinnati drama group, The Drama Workshop, to design posters and postcards for their 2014/2015 and 2015/2016 seasons. All illustration work done in Illustrator.
As the Graphics Manager for Lake Erie College (LEC), I oversaw the all external and internal branding projects. During my employment at LEC I designed billboards, boulevard banners, program brochures, and annual reports just to name a few.
The college was originally an all women's institution that was founded on their equine program. In order to change the perception of the college's past, LEC's Marketing and Communications department released the "Get in. Stand out." campaign. It was well received by the community and enrollment during the campaign skyrocketed.
Starting a football team and going Division 2 is no easy feat. Lake Erie College (LEC) Storm athletics needed a refresh to present their lightening presence in the collegiate arena. I redesigned the Storm logo by adding a word mark; one catch was to keep "Stormy" the beloved logo mark.
A current freelance client, Tiffin University Marketing Department approached me to help with various design projects for several campus departments. The designs seen here are currently being used on-campus.
Collection of various posters I've had the pleasure of designing for various organizations and events.
As a graphic production coordinator for Sunglass Hut, it is my job to make sure graphics make it in-store on time and on budget. This also includes the execution of our flagship locations in NYC, Florida (Miami and Orlando), and California (Anaheim and Santa Monica). Job responsibilities include:
In-store graphic development of theme graphics using brand standards cropping guidelines and best-practices to keep project on-time and on budget.
Develop and maintain graphic checklist and ensure accurate delivery and on-line reordering with vendor partners.
Design accurate communication directives for each store design for each campaign.
Drive the design and use of 3rd party platform to ensure successful VM execution and communicate clearly to the stores.
High profile markets or risk markets/projects receive greatest investments when applicable (with premium materials, layered or dimensional execution.)
Leads vendor partners and oversees installation of our visual campaigns at the 5th Ave Flagship store or Herald Square Macy’s window designs multiple times per year.
